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A successful website redesign is more than just slapping a new coat of paint on your existing site. It’s an opportunity to re-evaluate your website’s purpose and goals and ensure it aligns with your business’s overall mission.
There are a lot of factors to consider when redesigning your website, but if you keep these eight tips in mind, you’ll be on your way to a successful launch:
- Define your goals
Before thinking about redesigning your website, you need to take a step back and define your goals. What are you hoping to accomplish with the redesign? Are you looking to increase traffic from organic search? Drive more sales? Or create a more user-friendly experience for your visitors?
Once you know your goals, you can start putting together a plan for achieving them.
- Do your research
A successful website redesign starts with research. You need to understand your website’s audience and what they’re looking for. Start by conducting a website audit. Look at your existing site and see what’s working and what isn’t. What are pages getting the most traffic? Which ones have the highest bounce rate?
You can also use Google Analytics to see how people find your site and what they do once they get there. This will give you valuable insights into what you need to change with your redesign.
- Keep it simple
When it comes to website design, less is more. You don’t want to overwhelm visitors with too much information or too many options. Stick to a simple design that’s easy to navigate and focus on delivering the most important information upfront.
- Make it responsive
With more and more people using mobile devices to access the internet, your website must be designed to be responsive. That means it should look good and function properly on all screen sizes, from desktop computers to smartphones.
If you’re unsure how to make your site responsive, some tools and services can help, like Bootstrap.
- Optimize for search
One of the goals of your website redesign should be to improve your site’s ranking in search engines. That means you need to focus on optimizing your site for SEO. Some things you can do to improve your SEO include:
- Using keyword-rich titles and descriptions
- Creating compelling and original content
- Adding alt text to images
- Creating an XML sitemap
- Incorporate social media
Social media is a powerful marketing tool that can help promote your brand and drive traffic to your website. Make sure to incorporate social media into your redesign and make it easy for visitors to share your content.
- Test, test, test
Before launching your redesigned website, it’s important to test everything to ensure it’s working properly. Start by testing the site on different browsers and devices. Then, run through all the pages and check for broken links or errors.
- Launch your new site
After you’ve designed and tested your new website, it’s time to launch it. Make sure to announce the launch to your existing customers and promote it through your social media channels.
If you’re looking to redesign your website, work with Fanatically Digital. They are a web design agency specializing in creating beautiful, responsive websites optimized for search and social media.
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